Social media can be an immense source of traffic, but bloggers struggle to leverage its power. Getting hundreds – if not thousands – of visitors from social mediums such as Twitter, Facebook and StumbleUpon alone is certainly do-able though, and new and experienced bloggers should be able to do just this by keeping the following points in consideration:
1. Give each blog its own Facebook, Twitter, Google+, Pinterest and Youtube pages: These are by far 5 of the biggest social networks out there right now, and presence is an essential part of getting traffic from these networks. If you run multiple number of blogs, make sure that each blog has its own separate page on all major social networks, so that people interested in that blog’s content can easily get updates related to that very blog. It will also allow you to generate targeted traffic.
2. Add social buttons on your blog: Basic, but an essential thing to do. Visitors on your blog shouldn’t be made to look for the Facebook ‘like’ button, or your Twitter handle, for instance. These buttons should be present on each and every page for the convenience of your visitors. It’s works in your advantage as well, since the each time someone likes your post or clicks on the tweet button, it translates to more exposure for you and your blog.
3. Be regular with your posting: One of the best pieces of advice anyone will ever give you when it comes to success on social media is to be consistent and regular at it. What is the key to success for a good blog? Consistency! The same logic also applies to social networks: the more consistent you are with updates, posting pictures, bringing latest news, sharing relevant and important information, the better.
4. Put quality updates on all your social networks: Consistency is essential, but so is quality! Once again, just like what you would do with your blog, it is essential to put quality updates on your blog. Share interesting and informative updates – and not just text updates, add a little variety on your blog by putting up images and videos as well. It should be relevant to the content of your blog (a photography blog posting an article about weight loss, see what I mean?), and make sure you use humor (in the form of memes, for instance) often.
5. Reply, respond to and engage with your traffic: One of the biggest secrets of being successful on social media and social networks is engagement. It’s all about engagement, as a matter of fact. The higher your engagement levels, the more successful you will be. And one of the best ways of increasing engagement is to be an active part of the community yourself. Reply and respond to all tweets, Facebook comments, etc, and acknowledge your fans and followers from time to time (through a thank you message, for instance). If I land on your Facebook page and see that you’ve made an effort to actively engage your audience, it will leave a positive impression on me.
6. Run a promotion: Something like a contest might do wonders: A promo, like a contest, for instance, could be a great way of getting traffic as well as generating and promoting activity on your social profile(s). You could try your hand with a giveaway exclusively for your fans and followers, for instance, or offer discounts and rebates to one of your app, plugin or eBook just for your Facebook fans.
7. Recheck your updates for grammatical errors, spelling mistakes or factual inconsistencies: People online will judge you as an individual and/or your brand based on the information that you put up. Putting up updates with incorrect punctuation, for instance, or one that is factually wrong, can put a dent in your reputation, even if you dismiss it by saying that ‘it was just a tweet’. Remember that all information that goes online represents you, and any information that is erroneous in one way or the other puts a dent in your reputation, and will make people doubt the authenticity of any updates that you’ve already posted, as well as your credentials.
8. Don’t feed the trolls, don’t be offensive: Be thoughtful about what you say and how you word things. Yes, deleting a Facebook update or a Tweet is easy, but a lot of your followers might have already read it by then. Refrain from posting something that might be offensive to your followers or their belief; once it’s out there, it’s out there. Learn how to deal with negative comments or reviews and never respond to troll comments in a negative manner. These are just some of the simple rules to follow in order to avoid attracting controversy or negative publicity to yourself or your brand.